[IT]

BIOGRAPHY | MAO | KINO | DISCOGRAPHY | VIDEOGRAPHY | REMIXES | MIXTAPE

CONTACTS | MANAGEMENT | PRESS | LICENSING | BOOKING | HEAD-QUARTERS

SOCIAL NETWORKS | DIGITAL STORES | GIF



Bit Reduce*
(/bit rɪˈdjuːs/ [EN] - /bit rŤ-du-ce/ [IT]) is an electronic experiment by Mao and Kino.

The debut record ďFineĒ (/faɪn/ [EN]: adjective, ďgoodĒ - /ˈfiːne/ [IT]: noun, ďendĒ) out soon in the stores.

www.bitreduce.it









^ BIOGRAPHY

Bit Reduce is an electronic music experiment, if by this label we mean the use of both electronic and acoustic instruments. The way of using them - that is the classic home studio dominated by inexpensive computers - is what characterizes the sound and makes the project part of the electronic music in its broadest sense. The technique is to play sessions like any other rock band, and then sample them so that they can be used as if they were loops taken from vinyls. The focus is always on the rhythm and the beat, but the structure is like that one of a classic pop song. In this sense, the duo's path leads from The Beatles to the Chemical Brothers, just as from New Order to Soulwax. Over house music programming and latest generation synthetic sounds, simple and intelligent vocal melodies keep on prevailing while, mixed with samples and delays, and together with the sound of guitars, link club moods to the song form. Even in the lyrics, the intent is to actualize the language, to feel it living, integrating Italian and English not as an affectation, but in order to document a process that can be daily witnessed in the spoken language.

The project was born in Turin, as part of the phenomenon that is the musical scene in this city, stimulated by its atmosphere and its always pulsing club culture. In this sense, the divergent histories of the two members, Kino (a programmer and sound engineer, who has collaborated with the most prominent Italian alternative bands, such as Africa Unite, Bluvertigo, Lombroso, Monaci del Surf, Persiana Jones, Soerba, Subsonica and Vinicio Capossela) and Mao (a musician with various records to his name) are a good representation of the style the music takes, as it moves between acoustic guitars and drum machines. Bit Reduce's list of credits includes various club nights in Turin, Rome, Milan, as well as musical installations and festivals along Italy.

Today: 10 tracks were composed and are ready for the debut record ďFineĒ, out soon in the stores.





^ MAO

Mao, stage name of Mauro Gurlino, was born in Turin, Italy, on 16 April 1971. As he likes to say, Turin is somewhere between Foggia and Aosta. He has earned a degree in History and Criticism of the Cinema at the Faculty of Arts and Philosophy of the University of Turin. A creative and in-depth critique discussing the musical film ďYuppi DuĒ by Adriano Celentano was among his final thesis topics. ďHe is and has been anythingĒ, as once he was defined by a journalist describing his eclectic thirty-year career.

He has been leader in the nineties of the band Mao e la Rivoluzione, publishing two records for Virgin Records (ď
SaleĒ and ďCasaĒ, attending Sanremo Giovani with the song ďRomanticoĒ and performing the opening act for Oasis), presenter with Andrea Pezzi for tv shows broadcasted on MTV Italy (ďKitchenĒ, ďHotĒ, ďRomaliveĒ, ďTizianaĒ, ďTokushoĒ), speaker for radio stations since the high school (Radio Deejay, Radio Flash and Gru Radio), actor both in long films (ď20 VentiĒ by Marco Pozzi, ď500!Ē by Giovanni Robbiano, Lorenzo Vignolo and Matteo Zingirian, ďPerduto AmorĒ by Franco Battiato, ďA/R Andata+RitornoĒ and ďPassione sinistraĒ by Marco Ponti, ďI solidi idiotiĒ by Enrico Lando) and in short films (directed by Enrico Iacovoni, Nicola Rondolino, Igor Mendolia and Guido Norzi).

Over the years, he has collaborated with several musicians, among which, Delta V, Max GazzŤ and Morgan, producer of his first solo record ď
Black moketteĒ, released by Sony Music, followed by the soundtrack for the film ď500!Ē, released by Mescal. Together with Santabarba, he played as resident band for the music tv show ďScalo 76Ē broadcasted on RaiDue. Rai, the Italian national television, had him as well as resident musician for the radio show ďVentura Football ClubĒ broadcasted on RaiRadio1.

For twenty years, he has been organizing showcases for the Turin nightclubbing scene through the soundtrack contests ď
DuelĒ, the song contests ďLaBaseĒ and the talk shows ďIl Salotto di MaoĒ, formats which have hosted more than 1,000 artists (www.cortocorto.it). Together with Marco Peroni and Mario Congiu, he was member for ten years of the trio Le Voci del Tempo, a band telling the Italian history in clubs and theatres with shows mixing images, readings and songs.

Most recently, he has published his second solo record, ď
Piume pazzeĒ, distributed for free on internet, and two novels ďMeglio tardi che MaoĒ (Express Edizioni) and ďOlrŗit! Mao sogna Celentano e gliele cantaĒ (Arcana Edizioni). From 2014, he has been member of the Roba forte squad, cult radio show broadcast live from a club. He is owner and manager of CortoCorto STUDIO, an indie recording and production studio located in the heart of San Salvario neighborhood in Turin.

Between 2019 and 2020 he releases the singles ď
Nudi alla metaĒ and ďLe coseĒ and the videoclip for ďScusa caro vicinoĒ, born from the artistic cooperation with Enrica Tesio and produced by Radio Deejayís DJ Aladyn and Max Bellarosa.




^ KINO

Kino, stage name of Luca Gennaro, was born in Turin, Italy, on 1 October 1977. He is an Italian arranger, composer, producer, programmer and sound engineer, who has collaborated for the most prominent Italian alternative bands, such as Africa Unite, Bluvertigo, Cerchi nel Grano, Domenico Mungo, Lombroso, Mao, Monaci del Surf, Motor, Persiana Jones, Santabarba, Soerba, Subsonica, The Sabaudians and Vinicio Capossela. On 1 October 2014, day of his birthday, Kino publishes the debut record ďOK raga!Ē available in free download, which is accompanied by the music video for the single ďQuesta Ť una canzone daĒ.




^ DISCOGRAPHY



^
[#1] Bit Reduce - Hey you!
Format: single
Release date: [TBA]
[Pre-save] [Stream]


Credits

Artist: Bit Reduce | Title: Hey you! | Record format: single | Album of origin: Fine | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital | Genre: electronic, indie, pop | Tracks: 2 | Length: 10:38 | Band: Mao (vocals, guitar | mao@bitreduce.it), Kino (drum machine, sampler, synth | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken at Asakusabashi, Tokyo, Japan) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Societŗ Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA]


Tracklist

1. Hey you! - 05:08
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth |
ISRC [TBA]]

2. Hey you! (The HaÁienda Club Mix) - 05:28
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth |
ISRC [TBA]]


Lyrics


1. Hey you!

Oh yeah, oh yeah. Oh yeah, oh yeah. Oh yeah. / I said hey you. Hey me? Hey you! Hey me? / Whatís your name? Where are you from? Whereís your ID? What are you doing here? / Into the country we were born, on and on, into the place we were going, on and on. / Into the house we were thrown, on and on, babe, into the place we were going, on and on, babe. / I said hey you! Hey me? What are you doing here? Where are you from? / I said hey you! Hey me? It looks like a stranger. What are you doing here? / All I want is love, babe. All I want is love, babe. All I want is love, babe. All I want is love, babe. / On and on, on and on, on and on, on and on, on and on, on and on, babe. / On and on, on and on, on and on, on and on, on and on, babe. / All I want is love, babe. All I want is love. All I want is love, babe. / Ainít no power, ainít no streets, not many things. Ainít no power, ainít no streets, not many things. Ainít no power, ainít no streets, how many things. Ainít no power, ainít no streets, so many things. / I said, on and on, itís love, babe, babe, babe. / What are you doing here? What are you doing here? What are you doing here, babe? / I said hey you!


2. Hey you! (The HaÁienda Club Mix)

Oh yeah, oh yeah. Oh yeah, oh yeah. Oh yeah. / I said hey you! Hey me? Hey you! Hey me? / Whatís your name? Where are you from? Whereís your ID? What are you doing here? / Into the country we were born, on and on, into the place we were going, on and on. / Into the house we were thrown, on and on, babe, into the place we were going, on and on, babe. / I said hey you! Hey me? What are you doing here? Where are you from? / I said hey you! Hey me? It looks like a stranger. What are you doing here? / All I want is love, babe. All I want is love, babe. All I want is love, babe. All I want is love, babe. / On and on, on and on, on and on, on and on, on and on, on and on, babe. / On and on, on and on, on and on, on and on, on and on, babe. / All I want is love, babe. All I want is love. All I want is love, babe. / Ainít no power, ainít no streets, not many things. Ainít no power, ainít no streets, ainít no power, ainít no power. Ainít no power, ainít no streets, how many things. Ainít no power, ainít no streets, so many things. / I said, on and on, itís love, babe, babe, babe. / What are you doing here? What are you doing here? What are you doing here, babe? / Ainít no power, ainít no streets, ainít no power, ainít no streets, ainít no power, ainít no streets, ainít no power, ainít no power. / Ainít no power, ainít no streets, how many things. Ainít no power, ainít no streets, how many things. / I said, on and on, itís love, babe. / I said hey you!





^
[#2] Bit Reduce - Enter
Format: single
Release date: [TBA]
[Pre-save] [Stream]



Credits

Artist: Bit Reduce | Title: Enter | Record format: single | Album of origin: Fine | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital | Genre: electronic, indie, pop | Tracks: 1 | Length: 05:23 | Band: Mao (vocals, guitar, synth | mao@bitreduce.it), Kino (bass guitar, drum machine, synth | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken at Shibuya, Tokyo, Japan) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Societŗ Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA]


Tracklist

1. Enter - 05:23
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: bass guitar, drum machine, synth | BPM:
[TBA] | ISRC: [TBA]]


Lyrics


1. Enter

You catch it around the mood to make your business right. Getting enough offset for moving around your way. / And youíre feeling something really deep inside. But you donít enter, enter, enter, Ďcause thereís nothing exactly right, you donít enter, enter, enter, Ďcause thereís nothing exactly right. / Spending the days to catch the right stuff, moving your body, grooving in, feeling exactly stopped. / And youíre feeling something really deep inside. But you donít enter, enter, enter, Ďcause thereís nothing exactly right, and you donít enter, enter, enter, Ďcause thereís nothing exactly right. / Thereís nothing, thereís nothing, thereís nothing babe, you enter nothing. / Can you feel something really deep inside? But you donít enter, enter, enter, Ďcause thereís nothing exactly right, Ďcause thereís nothing exactly right, I said, nothing exactly right. / And thereís nothing, thereís nothing babe, thereís nothing, thereís nothing babe. / But you are feeling something really deep inside. And you enter, enter, enter, till you find that thereís nothing right, till you find that thereís nothing right, oh babe, thereís nothing getting right and I know. / But you are feeling really deep inside, all you get it, itís enough of stuff, oh no. / Thereís nothing, thereís nothing, thereís nothing. / And you enter to find your light, but thereís nothing exactly right, and you enter to find your light, but thereís nothing. / Canít you feel it? Canít you feel it, babe? / That thereís nothing exactly right, that thereís nothing, that thereís nothing exactly right, nothing, nothing. / You catch it around the mood to make your business right.





^
[#3] Bit Reduce feat. Morgan - Bad boy screaming
Format: single
Release date: [TBA]
[Pre-save] [Stream]



Credits

Artist: Bit Reduce | Title: Hey you! | Record format: single | Album of origin: Fine | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital | Genre: electronic, indie, pop | Tracks: 1 | Length: 04:43 | Band: Mao (vocals, bass guitar, guitar, synth | mao@bitreduce.it), Kino (drum machine, sampler, synth | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken at Shibuya, Tokyo, Japan) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Societŗ Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA]


Tracklist

1. Bad boy screaming (feat. Morgan) - 04:43
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, bass guitar, guitar, synth - Kino: bass guitar, drum machine, synth - Morgan: cut/off | BPM:
[TBA] | ISRC: [TBA]]


Lyrics


1. Bad boy screaming

Donít let me be misunderstood. / Donít let me be, donít let me, donít let me, donít, donít. / Donít let me be misunderstood, Ďcause Iíve never ever been so good. / Donít let me be misunderstood. / Like a voice, an eko, a scream, like a bad boy screaming, like a bad boy screaming. / Una voce nel sogno, like a bad boy screaming. / Una voce che sento salire, mi piace salire, per vedere, e per farmi sentire, voglio farti sentire, like a bad boy screaming. / Le ragioni di altre visioni, le mie opinioni, le certezze, le contraddizioni che vengono fuori, like a bad boy screaming. / Ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, like a bad boy screaming. / Like a bad boy screaming. / Farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, like a bad boy screaming. / Un grido che sento salire, mi piace salire, per vedere, e per farmi sentire, voglio farti sentire, like a bad boy screaming. / Farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, like a bad boy screaming. / Like a bad boy screaming.





^
[#4] Bit Reduce - Fine
Format: album
Release date: [TBA]
[Pre-save] [Stream]


Credits

Artist: Bit Reduce | Title: Fine | Record format: album | Radio date: [TBA] | Release date: [TBA] | Record type: studio | Audio format: digital, [TBA] | Genre: electronic, indie, pop | Tracks: 11 | Records: 1 | Length: 47:10 | Lyrics: Mauro Gurlino | Music: Luca Gennaro & Mauro Gurlino | Band: Mao (vocals, bass guitar, guitar, piano, sampler, synth | mao@bitreduce.it), Kino (bass guitar, drum machine, guitar, mixing, programming, sampler, synth, backing vocals | kino@bitreduce.it), Danilo (art direction | danilo@bitreduce.it) | Guests: Marco ďMorganĒ Castoldi on Bad boy screaming at cut/off | Pre-production, recording, mixing: Motorcity STUDIO (Via Saluzzo 91, 10126 Turin, Italy) | Mastering: CortoCorto STUDIO (Via Edoardo Calvo 4/e, 10126 Turin, Italy) | Artwork: Bit Reduce (photography taken in Amerikamura, Osaka, Japan, at ďPeace on earthĒ by Seitaro Kuroda) | Label: [TBA] | Music publisher: [TBA] | Distribution: [TBA] | Rights society: S.I.A.E. (Societŗ Italiana degli Autori ed Editori) | Radio: [TBA] | Press office: CortoCorto (info@cortocorto.it) | UPC/EAN: [TBA] | Catalogue number: [TBA] | Barcode: [TBA]


Tracklist

1. 516 - 02:43
(Music: Luca Gennaro, Mauro Gurlino)
[Mao: guitar, synth - Kino: drum machine, sampler, synth | BPM:
[TBA] | ISRC: [TBA]]

2. Never familiar - 05:02
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: drum machine, sampler, synth | BPM:
[TBA] | ISRC: [TBA]]

3. Hey you! - 05:08
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth | BPM:
[TBA] | ISRC: [TBA]]

4. KK - 03:33
(Music: Luca Gennaro, Mauro Gurlino)
[Mao: guitar - Kino: drum machine, synth | BPM:
[TBA] | ISRC: [TBA]]

5. Bad boy screaming (feat. Morgan) - 04:43
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, bass guitar, guitar, synth - Kino: bass guitar, drum machine, synth - Morgan: cut/off | BPM:
[TBA] | ISRC: [TBA]]

6. Corruption - 03:07
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: vocals, drum machine, guitar, synth | BPM:
[TBA] | ISRC: [TBA]]

7. Enter - 05:23
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: bass guitar, drum machine, synth | BPM:
[TBA] | ISRC: [TBA]]

8. Crazy - 04:35
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, synth - Kino: drum machine, sampler, synth | BPM:
[TBA] | ISRC: [TBA]]

9. It's time for - 03:27
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, bass guitar, guitar - Kino: bass guitar, drum machine, synth | BPM:
[TBA] | ISRC: [TBA]]

10. On/Off - 03:48
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar, piano, synth - Kino: vocals, drum machine, sampler, synth | BPM:
[TBA] | ISRC: [TBA]]

11. Hey you! (The HaÁienda Club Mix) - 05:28
(Lyrics: Mauro Gurlino - Music: Luca Gennaro, Mauro Gurlino)
[Mao: vocals, guitar - Kino: drum machine, sampler, synth | BPM:
[TBA] | ISRC: [TBA]]


Lyrics


1. 516

(Instrumental)


2. Never familiar

Happiness for me is never familiar, but I am happy when youíre here. / You belong to me but youíre never familiar, like a whisper that I feel. / And theyíre wrong when they matter about this stuff, theyíre wrong when they matter about it, I will love does not mean to make it real like an angel in its floating. / Anytime at all youíre never familiar, I am shy guy and you see? / ĎCause theyíre wrong when they matter about this stuff, theyíre wrong when they matter about it, I will love does not mean to make it real like an angel in its floating. / And theyíre wrong when they matter about this stuff, theyíre wrong when they try to get it, I will love does not mean to make it real like an angel in its floating. / And itís never familiar, never familiar, never familiar, never familiar.


3. Hey you!

Oh yeah, oh yeah. Oh yeah, oh yeah. Oh yeah. / I said hey you. Hey me? Hey you! Hey me? / Whatís your name? Where are you from? Whereís your ID? What are you doing here? / Into the country we were born, on and on, into the place we were going, on and on. / Into the house we were thrown, on and on, babe, into the place we were going, on and on, babe. / I said hey you! Hey me? What are you doing here? Where are you from? / I said hey you! Hey me? It looks like a stranger. What are you doing here? / All I want is love, babe. All I want is love, babe. All I want is love, babe. All I want is love, babe. / On and on, on and on, on and on, on and on, on and on, on and on, babe. / On and on, on and on, on and on, on and on, on and on, babe. / All I want is love, babe. All I want is love. All I want is love, babe. / Ainít no power, ainít no streets, not many things. Ainít no power, ainít no streets, not many things. Ainít no power, ainít no streets, how many things. Ainít no power, ainít no streets, so many things. / I said, on and on, itís love, babe, babe, babe. / What are you doing here? What are you doing here? What are you doing here, babe? / I said hey you!


4. KK

(Instrumental)


5. Bad boy screaming

Donít let me be misunderstood. / Donít let me be, donít let me, donít let me, donít, donít. / Donít let me be misunderstood, Ďcause Iíve never ever been so good. / Donít let me be misunderstood. / Like a voice, an eko, a scream, like a bad boy screaming, like a bad boy screaming. / Una voce nel sogno, like a bad boy screaming. / Una voce che sento salire, mi piace salire, per vedere, e per farmi sentire, voglio farti sentire, like a bad boy screaming. / Le ragioni di altre visioni, le mie opinioni, le certezze, le contraddizioni che vengono fuori, like a bad boy screaming. / Ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, ci tengono fuori, like a bad boy screaming. / Like a bad boy screaming. / Farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, like a bad boy screaming. / Un grido che sento salire, mi piace salire, per vedere, e per farmi sentire, voglio farti sentire, like a bad boy screaming. / Farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, farsi sentire, like a bad boy screaming. / Like a bad boy screaming.


6. Corruption

Corruption, corruption, corruption, corruption, corruption, corruption, corruption, corruption. / Because I feel it everywhere, and I just smell it underwear, because I feel it everywhere, and I just smell it underwear, because I feel it, and I just smell it, everywhere, underwear, everywhere, underwear, everywhere, underwear, everywhere, underwear. / Because I feel it, and you can feel it, everywhere, underwear, everywhere, underwear. / Because I feel it, and you can feel it, everywhere. / Corruption, corruption, corruption, corruption, corruption, corruption, corruption, corruption. / Because I feel it everywhere, and I can smell it underwear, because I feel it everywhere, I just can smell it underwear. / Corruption.


7. Enter

You catch it around the mood to make your business right. Getting enough offset for moving around your way. / And youíre feeling something really deep inside. But you donít enter, enter, enter, Ďcause thereís nothing exactly right, you donít enter, enter, enter, Ďcause thereís nothing exactly right. / Spending the days to catch the right stuff, moving your body, grooving in, feeling exactly stopped. / And youíre feeling something really deep inside. But you donít enter, enter, enter, Ďcause thereís nothing exactly right, and you donít enter, enter, enter, Ďcause thereís nothing exactly right. / Thereís nothing, thereís nothing, thereís nothing babe, you enter nothing. / Can you feel something really deep inside? But you donít enter, enter, enter, Ďcause thereís nothing exactly right, Ďcause thereís nothing exactly right, I said, nothing exactly right. / And thereís nothing, thereís nothing babe, thereís nothing, thereís nothing babe. / But you are feeling something really deep inside. And you enter, enter, enter, till you find that thereís nothing right, till you find that thereís nothing right, oh babe, thereís nothing getting right and I know. / But you are feeling really deep inside, all you get it, itís enough of stuff, oh no. / Thereís nothing, thereís nothing, thereís nothing. / And you enter to find your light, but thereís nothing exactly right, and you enter to find your light, but thereís nothing. / Canít you feel it? Canít you feel it, babe? / That thereís nothing exactly right, that thereís nothing, that thereís nothing exactly right, nothing, nothing. / You catch it around the mood to make your business right.


8. Crazy

You can be up, you can be down, you can be standing in the ground. You tell me stop, you tell me start, you take me walking in the dark. / And something is going around, around my head, something that is going around my head. / You can be up, you can be down, you can be standing in the ground, you make me crazy. You tell me stop, you tell me start, you take me walking in the dark, you make me crazy. / You can be up, you can be down, you can be standing in the ground. You tell me stop, you tell me start, you take me walking in the dark, you make me crazy. / You, you make me crazy, and it seems Iím lazy, but Iím just so crazy. / Crazy. / Something is going around, around my head, you make me crazy. Something that is going around my head, you make me crazy. / You, you make me crazy, and it seems Iím lazy, but Iím just so crazy. / You, you make me crazy, and it seems Iím lazy, but Iím just so crazy. / Crazy.


9. It's time for

Itís time for a feeling, it smells like spring, I wanna change my way, and I wake up in my mind. / Itís time for a feeling, I walk down on the streets, whatever gets me through, this time will be all right. / Itís time for a feeling, it smells like spring, I wanna change my way, and I wake up in my mind. / Itís time for a feeling, I walk down on the streets, whatever gets me through, this time will be all right. / Itís time for a feeling, itís time for a feeling, itís time for a feeling. / Itís time for a feeling, I want switch off the light, when itís time for a feeling, I want switch off the light. / Itís time for a feeling, I want switch off the light. / Itís time for a feeling, I want switch off the light. / When itís time for a feeling, I want switch off the light. / Itís time for a feeling, I want switch off the light. / Whatever.


10. On/Off

For you, for you. / Off, off, off, off. / Iím off, Iím off, for everybody. Iím off, Iím off, for everybody. Iím off, Iím off, for everybody. / Iím off, Iím off, for everybody. Iím off, Iím off, for everybody. Iím off, Iím off, for everybody. / Off, for you. Iím off, for you, for you, for you, for you. / Off, off. / Iím off, Iím off, for everybody. Iím off, Iím off, for everybody. Iím off, Iím off, for everybody. / Off, for you. Iím off, for you, for you, for you, for you. / On, on, on, on, off, off, off, off. / People say that Iím lazy, but Iím crazy for you. / Off, for you. Iím off, for you, for you, for you, for you. / Off, for you. Iím off, for you, for you, for you, for you, for you, for you, for you, for you, for you, for you, for you, for you, for you.


11. Hey you! (The HaÁienda Club Mix)

Oh yeah, oh yeah. Oh yeah, oh yeah. Oh yeah. / I said hey you! Hey me? Hey you! Hey me? / Whatís your name? Where are you from? Whereís your ID? What are you doing here? / Into the country we were born, on and on, into the place we were going, on and on. / Into the house we were thrown, on and on, babe, into the place we were going, on and on, babe. / I said hey you! Hey me? What are you doing here? Where are you from? / I said hey you! Hey me? It looks like a stranger. What are you doing here? / All I want is love, babe. All I want is love, babe. All I want is love, babe. All I want is love, babe. / On and on, on and on, on and on, on and on, on and on, on and on, babe. / On and on, on and on, on and on, on and on, on and on, babe. / All I want is love, babe. All I want is love. All I want is love, babe. / Ainít no power, ainít no streets, not many things. Ainít no power, ainít no streets, ainít no power, ainít no power. Ainít no power, ainít no streets, how many things. Ainít no power, ainít no streets, so many things. / I said, on and on, itís love, babe, babe, babe. / What are you doing here? What are you doing here? What are you doing here, babe? / Ainít no power, ainít no streets, ainít no power, ainít no streets, ainít no power, ainít no streets, ainít no power, ainít no power. / Ainít no power, ainít no streets, how many things. Ainít no power, ainít no streets, how many things. / I said, on and on, itís love, babe. / I said hey you!






^ VIDEOGRAPHY



^
[#1] Bit Reduce - Hey you! [London]
Release date: [TBA]
[Pre-save] [YouTube | Vimeo]

Credits

Artist: Bit Reduce | Title: Hey you! | Release date: [TBA] | Footage: Louis Hollis (www.louishollis.com) | Post-production: Bit Reduce | Video format: digital | Length: 06:33 | Location: London (United Kingdom)





^
[#2] Bit Reduce - Enter [Tokyo]
Release date: [TBA]
[Pre-save] [YouTube | Vimeo]

Credits

Artist: Bit Reduce | Title: Enter | Release date: [TBA] | Footage: Nicolas Fransolet | Post-production: Bit Reduce | Video format: digital | Length: 05:32 | Location: Tokyo (Japan)





^
[#3] Bit Reduce feat. Morgan - Bad boy screaming [Paris]
Release date: [TBA]
[Pre-save] [YouTube | Vimeo]

Credits

Artist: Bit Reduce feat. Morgan | Title: Bad boy screaming | Release date: [TBA] | Footage: Claude Lelouch | Post-production: Bit Reduce | Video format: digital | Length: 05:14 | Location: Paris (France)




^ REMIXES

Remix submissions are welcome at
remixes@bitreduce.it. Remix requests are welcome at www.bitreduce.it/booking.

Stems:
[#1] Bit Reduce - Hey you! [WAV]
[#2] Bit Reduce - Enter [WAV]
[#3] Bit Reduce feat. Morgan - Bad boy screaming [WAV]





^ MIXTAPE



^
Download: ZIP
Stream: MP3 | Mixcloud | SoundCloud

Credits | Artist: Bit Reduce | Title: Mixtape | Record format: mixtape | Audio format: digital | Genre: electronic | Tracks: 15 | Length: 89:20 | Tracklist: 1. Nathan Fake - The sky was pink (Icelandic version); 2. Sascha Funke - Mango; 3. Apparat - Sayulita; 4. Moderat - Seamonkey; 5. Averos - Tom; 6. Ellen Allien & Apparat - Jet (Ben Klock remix); 7. Gui Boratto - Take my breath away; 8. Closer Musik - Maria; 9. Nathan Fake - Coheed; 10. The Field - Over the ice; 11. The Chemical Brothers - Star guitar; 12. Dusty Kid - America; 13. Ellen Allien - Open; 14. TrentemÝller - Silver surfer, ghost rider go!!!; 15. New Order - Ceremony | Artwork: Bit Reduce (photography taken in Tokyo, Japan)






^ CONTACTS

General enquiries:
info@bitreduce.it

Mao:
mao@bitreduce.it

Kino:
kino@bitreduce.it

Danilo:
danilo@bitreduce.it

Website:
www.bitreduce.it




^ MANAGEMENT

management@bitreduce.it




^ PRESS

press@bitreduce.it

Electronic Press Kit: 
[EN] [PDF | ZIP]
[IT] [PDF | ZIP]

Interviews:
[TBA]

Rewiews:
[TBA]




^ LICENSING

licensing@bitreduce.it




^ BOOKING

www.bitreduce.it/booking




^ HEAD-QUARTERS

Bit Reduce is based in Turin (Italy) and Paris (France)

CortoCorto STUDIO
Via Edoardo Calvo, 4/e
10126 Turin
Italy




^ SOCIAL NETWORKS

www.bitreduce.it/bandcamp
www.bitreduce.it/behance
www.bitreduce.it/deviantart
www.bitreduce.it/discog
www.bitreduce.it/ello
www.bitreduce.it/facebook
www.bitreduce.it/flickr

www.bitreduce.it/genius
www.bitreduce.it/instagram
www.bitreduce.it/mixcloud

www.bitreduce.it/musixmatch
www.bitreduce.it/myspace
www.bitreduce.it/pinterest
www.bitreduce.it/reverbnation
www.bitreduce.it/rockit
www.bitreduce.it/soundcloud
www.bitreduce.it/spotify
www.bitreduce.it/tumblr
www.bitreduce.it/twitter
www.bitreduce.it/vimeo
www.bitreduce.it/vk
www.bitreduce.it/youtube




^ DIGITAL STORES

www.bitreduce.it/amazonmusic
www.bitreduce.it/applemusic
www.bitreduce.it/
deezer
www.bitreduce.it/itunes
www.bitreduce.it/napster

www.bitreduce.it/tidal
www.bitreduce.it/timmusic




^ THANKS

Bit Reduce would like to express extreme gratitude to Mattia Boscolo, Guglielmo Bottin, Marco ďMorganĒ Castoldi, Andrea Esu, Vincenzo Lombino, Luca Lorenzi, Michele ďStraĒ Marchetti, Luca Mascioli, Sergio Olivato, Gianluca ďCatoĒ Senatore, Daniela Trebbi, Giorgio Valletta, Enrico ďEnverĒ Veronese, Fabrizio Vespa and Alessandro Vivari. With love, for John NiccolÚ, Sara Michelle and Silvia.




^ GIF

Bit Reduce's GIF (www.bitreduce.it/gif), for better or worse, credits and pays homage to:

1. Federico Fellini and Giulietta Masini; 2. David Bowie; 3. Johan Cruijff; 4. Carmelo Bene; 5. Alessandra Mussolini, Cristiano Malgioglio, and Sabrina Salerno; 6. Bernard Sumner; 7. Gianni De Michelis; 8. Beck; 9. Manlio Sgalambro and Franco Battiato; 10. Anton Corbijn; 11. Krisma; 12. Bruno Conti; 13. Dino Meneghin; 14. The Jesus and Mary Chain; 15. The Jackson 5; 16. Elio Di Rupo; 17. Albano Carrisi and Romina Power; 18. Sean Lennon; 19. The Clash; 20. Sťbastien Tellier; 21. Vincent Gallo; 22. Paul McCartney; 23. DJ Mehdi; 24. Brian Ferry; 25. Monica Vitti and Andy Warhol; 26. David Sylvian; 27. Tommaso Labranca; 28. Karl Hyde; 29. St. Vincent; 30. John Taylor; 31. Gilles Villeneuve; 32. Margaret Thatcher; 33. Corrado Mantoni and Gigi Sabani; 34. Stromae; 35. Giuni Russo; 36. Kim Jong-un; 37. Gigi D'Agostino; 38. Bananarama; 39. Zony and Yony; 40. Zebra Kat; 41. Stock Aitken Waterman; 42. Gianluca Vialli; 43. King Krule; 44. Amanda Lear; 45. Franchino; 46. Ivan Cattaneo and Jo Squillo; 47. Darkside; 48. Uan; 49. Ron Galella; 50. Frank; 51. Kareem Abdul-Jabbar; 52. Diego Maradona and Ruud Gullit; 53. John Frusciante; 54. It; 55. Mike Francis; 56. Corona; 57. Gianni Sperti; 58. Silvan; 59. Irene Pivetti; 60. Luca Barbareschi; 61. Taribo West; 62. Jennie Garth and Ian Ziering; 63. Arnold Schwarzenegger; 64. Massimo Troisi; 65. Fiorella Mannoia and Antonella Ruggero; 66. Giuliano Ferrara; 67. Carmen Russo; 68. Giovanni Lindo Ferretti; 69. Wanna Marchi; 70. Karol Wojtyla; 71. Gianni Cuperlo; 72. Sandro Paternostro and Carmen Di Pietro; 73. Gianfranco D'Angelo and Ezio Greggio; 74. Lory Del Santo; 75. Fabrizio Corona; 76. Bobby Cannavale; 77. Sophie Ellis-Bextor; 78. Luigi Di Maio; 79. Carlo Freccero; 80. Gino De Dominicis; 81. Renato Balestra; 82. Gazebo; 83. Donatella Versace; 84. Roberto D'Agostino and Renzo Arbore; 85. Maurizio Cattelan; 86. Alf and the Tanners; 87. Hidetoshi Nakata; 88. Valerio Merola; 89. Francesco Vezzoli; 90. Ann Morgan Guilbert; 91. Maria De Filippi and Maurizio Costanzo; 92. Barack Obama; 93. Tilda Swinton; 94. BjŲrk; 95. Gaetano Pesce; 96. Jude Law; 97. Flavio Caroli; 98. Julian Schnabel; 99. Cindy Sherman; 100. Raf Simons; 101. Scialpi; 102. Rei Kawakubo; 103. Jack Kilmer; 104. Petite Meller; 105. Dominique Strauss-Kahn; 106. James Goldstein; 107. Mark Hunter; 108. Jonathan Safran Foer; 109. Zadie Smith; 110. Lapo Elkann; 111. David Foster Wallace; 112. Vladimir Luxuria and Valeria Marini; 113. Takashi Murakami; 114. Isabella Rossellini; 115. Paolo Limiti; 116. River Phoenix; 117. Cristiano Ronaldo; 118. Gus Van Sant; 119. Mario Adinolfi; 120. Aurelio Colucci; 121. Donald Trump and Michael Jackson; 122. Valentino Garavani; 123. Cibo Matto; 124. Antonio RŁdiger; 125. Matteo Salvini and Massimo Giletti; 126. Diana Spencer and Dodi Al-Fayed; 127. Luchino Visconti; 128. Moira Orfei; 129. Klaus Davi; 130. Vincenzo De Luca; 131. Miguel Bosť; 132. Jack Nicholson; 133. Dave Johns; 134. Fidel Castro; 135. Rocco Casalino and Beppe Grillo; 136. Bello Figo; 137. Alizťe; 138. FranÁoise Hardy; 139. Ai Weiwei; 140. Olivier Zahm; 141. Jeff Koons; 142. Tiga; 143. Mario Sorrenti; 144. Gabriele Paolini; 145. James Senese; 146. Eddie Murphy; 147. Emily Ratajkowski; 148. Jason Schwartzman; 149. Erlend ōye; 150. Paolo Brosio; 151. Giancarlo Cara; 152. Ren Hang; 153. David Letterman; 154. James Brian Hellwig; 155. Roby Lakatos; 156. Enrico Ruggeri; 157. Assunta Almirante; 158. Yayoi Kusama; 159. Michelangelo Pistoletto; 160. Andrea DiprŤ; 161. Yinka Shonibare; 162. James Rosenquist; 163. Liberato; 164. David Hemmings; 165. Mixo; 166. Petra Cortright; 167. Cťdric Villani; 168. Bill Ackman; 169. Tracey Emin; 170. Tullio De Piscopo; 171. Hiroshi Ishiguro; 172. Daphne Guinness; 173. Bengt Ekerot; 174. Kansai Yamamoto; 175. Ghali; 176. Tommaso Paradiso; 177. Federico Maria Sardelli; 178. Alessandro Michele; 179. Jean Pigozzi; 180. Virna Lisi; 181. Roberto Da Crema; 182. Paolo Roversi; 183. Giancarlo Siani; 184. Nicola Formichetti; 185. Charlotte Gainsbourg and Serge Gainsbourg; 186. Hedi Slimane; 187. Larry Bird, Michael Jordan, and Magic Johnson; 188. The Psychedelic Furs; 189. Giuseppe Cruciani and David Parenzo; 190. Winona Ryder; 191. Audrey Gelman; 192. Raul Gardini; 193. todd Selby; 194. Ambra Medda; 195. Soulwax; 196. Karina Huff; 197. Jeramy Gritter; 198. Marina Ripa di Meana; 199. Stefano Tonchi; 200. Christopher Lloyd; 201. Amanda de Cadenet; 202. ZoŽ Kravitz; 203. Eros Ramazzotti; 204. Elettra Wiedeman; 205. Gigi Rizzi; 206. Giorgia Meloni; 207. Appolinaire Ndohoudou and Pikin; 208. DJ Andrea Margiotta; 209. Gillian Gilbert; 210. Adriano Celentano e Claudia Mori; 211. Roberto Cacciapaglia; 212. Lory D; 213. 883; 214. Johnson Righeira; 215. Billie Eilish; 216. Trifon Ivanov; 217. Bettino Craxi; 218. Gustavo Adolfo Rol; 219. Claude Barzotti; 220. Angťle; 221. Adriano Panzironi; 222. Robert De Niro; 223. Kindness; 224. Mario Schifano; 225. Gianna Nannini; 226. Michel Houellebecq; 227. Antonio Razzi; 228. Robert Carlyle; 229. Charlotte Adigťry; 230. Bernardino Femminielli; 231. Alex Rossi; 232. Luca Carboni; 233. Carmelo Abbate; 234. Mango; 235. Bernard Tapie; 236. Elisabetta Sgarbi; 237. Luigi Ghirri; 238. Thomas Bangalter; 239. Paolo Gucci; 240. Gia Coppola; 241. Romain Gavras; 242. Germano Bellavia; 243. Grichka Bogdanoff and Igor Bogdanoff.




© Bit Reduce ģ

info@bitreduce.it
www.bitreduce.it

(P)&(C)
All rights reserved





^ * Unintentionally, Bit Reduce is pronounced /bit rɪˈdjuːs/ [EN] by Kino and /bit rŤ-du-ce/ [IT] by Mao.
In Italian, the word ďBit ReduceĒ hides a play on words which reflects the concept of the project.